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What's New from Fujifilm?

What's New from Fujifilm?

It’s an exciting day for the Fujifilm fans in the world. There are a few new announcements!

Fujifilm GFX 50s II Medium Format Camera - $3,999.95 (Body Only)

Fujifilm GFX 50s II with GF 35-70 Kit - $4,499.95

Let’s begin with the much-anticipated update to the GFX 50s, the GFX 50s II. The updated body replicates the newer GFX 100s, but has the 51.4 megapixel sensor. 

This camera’s features include: 

  • 51.4 Megapixel Medium Format CMOS Image Sensor
  • X-Processor 4 Image Processor
  • 3.0 frames per second
  • Updated Autofocus (AF) algorithm for optimized performance with G Mount lenses
  • Up to 6.5 stops of Internal Body Image Stabilization (IBIS)
  • Compact, weather-resistant body

The GFX 50s II is available in a body-only option, or a kit with the new, GF 35-70mm lens.

Our own Dion Baker stepped in front of the camera to show off and share the highlights of the new Fujifilm GFX 50sII.


Several of our staff members also had the opportunity to take the GFX 50s II out for a spin, check out what they captured.
Devin Belmain

Jimmy Clarke

Hilary Freed

Kate Hailey - Model Louis Ko


Join us for a first look event on September 16th with Luis Navarro from Fujifilm!

Fujifilm First Look: Fujifilm GFX 50s II

Thursday, September 16, 2021 from 3:00 PM - 5:00 PM

Take a peek at the new GFX 50s II, in person! Bring in your own SD card to capture some sample images. Register for updates. 


NEW GF 35-70mm f/4.5-5.6 WR Kit Zoom Lens - $999.95

This lens is going to be a great, versatile lens to go with any GFX camera. Offering flexibility from portraits to landscapes and much more. Weighing in around 440g, and is priced at $999. 


NEW XF 33mm f/1.4 R LM WR Lens - $799.95


For all of you on the X Series system, there’s a new lens for you as well! The new 33mm f/1.4 R LM WR. This lens is compact, yet quiet. This will be a fantastic option for the videographers out there who want something super quiet for focus pulling, that also gets you that dreamy bokeh. It’s also weather-resistant and lightweight, it also focuses quickly and quietly. 

Kate took the new 33mm f/1.4 R LM WR lens out for a spin at Pike Place Market and captured a few subtle and quiet elements from florals to veggies.


Fujifilm X-T3 WW Mirrorless Digital Camera - $1,099.95 (Body Only)

Fujifilm X-T3 WW uses advanced image sensor and processing technology, a weather-resistant design, and incredible performance to help image-makers make their best images and produce their most meaningful stories. Designed for both stills and video, X-T3 WW is versatile enough for almost any moment - even in tricky low-light situations.

Fujifilm X-T30 II Mirrorless Digital Camera in Black or Silver - $899.95 (Body Only)
Cleverly weaving proven technology with a vintage aesthetic, X-T30 II has much to offer stills photographers and videographers of all levels. The 26.1 megapixel back-illuminated X-Trans sensor and X-Processor 4 imaging engine combine to deliver exceptional performance, with autofocusing down to -7EV in just 0.02 secs – and detail-packed results full of vibrant color. Pick up and start creating in seconds by flicking over to the Advanced SR Auto mode, or take more control over your output. 

XF 23mm f/1.4 R LM WR Lens - $899.95

With XF 23mm f/1.4 R LM WR, Fujifilm has created an essential lens, ideally suited to the discerning street, wedding, editorial, and documentary photographers. The updated construction can resolve sensors up to 40 megapixels, ensuring superb results – both now and in the future – plus the all-metal construction is primed for years of daily use, thanks to its robust, weather-resistant construction and fast, quiet autofocusing system.


Stop in, or give us a call (206-624-1100) to Pre-Order to get any of this amazing new gear from Fujifilm!

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