Sony Lens Promotions

A compact, lightweight, and comprehensive zoomFrom 24mm to 105mm and F4 aperture throughout the zoom, the Sony FE 24-105mm f/4 G OSS Lens high-perf...

The Sony 35mm f/1.4 GM lens features a superior optical design, including two XA (Extreme Aspherical) elements and an ED (Extra-low Dispersion) gla...

Weighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 "normal" prime lens (model SEL50F18F) delivers an outstanding blend of per...

Designed to produce crisp, high-impact close-ups and portraits, the new FE 90mm F2.8 Macro G OSS lens delivers an impressive blend of clarity, deta...

Sony FE 50MM F/1.2 GM The FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring asphe...

Presenting an ultra-wide field of view, the Sony FE 20mm f/1.8 G is a sleek and wide-eyed prime lens characterized by its portability, advanced...

Spanning a versatile telephoto range, the Sony FE 200-600mm f/5.6-6.3 G OSS from Sony is a flexible zoom perfectly suited for nature, wildlife, and...

Portrait-perfect sharpness and bokehThere's nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portr...

-Compact G Master™ wide prime lens w/ stunning wide-open resolutionThe FE 24mm F1.4 GM realizes consistently high resolution across the entire fram...

Sony FE 14MM F1.8 GM FE 14mm F1.8 GM Sony Alpha E-mount Full-frame Large-aperture Ultra-wide Angle Prime G Master Lens for stills and movies with e...

An incomparable F2.8 telephoto zoomConstant F2.8 70-200 mm zoom with extraordinary G Master resolution and bokeh. An F2.8 telephoto zoom like no ot...

The compact and light weight, large-aperture prime lens is ideal for full-frame and APS-C cameras and provide mobility and convenience for shooting...

Targeting sports, wildlife, and action shooters, this FE 100-400mm f/4.5-5.6 GM OSS Lens from Sony will satisfy many photographers and videographer...

A prized focal length for portraiture, the Sony FE 85mm f/1.4 GM is a fast, short-telephoto lens designed for E-mount mirrorless digital cameras. ...

Sony A6400 KitAdvanced APS-C camera with 24.2 MP Exmor® CMOS sensor, the World’s fastest autofocus (AF) speed1at 0.02 sec., advanced Real-time Eye-...

The FE 24mm F2.8 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elements fo...

Perfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content c...

Compact, lightweight fixed F1.8 lensThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35mm equivalent) and is ...

From wide angle to medium telephoto (27mm to 158mmm in 35mm full-frame format equivalency), this power zoom lens covers approximately a 6x zoom wit...

Renowned Carl Zeiss contrast and resolution brings out the best in α7 and α7R full frame E-mount bodies. The T* coating works with an innovative op...

Sony A6500 W/18-135mm BlackThe Alpha 6600 include a 24.2MP 2 Exmor™ CMOS image sensor, the latest BIONZ X™ image processor and a front-end LSI as i...

With its extraordinary AF speed and performance, and persistent subject tracking, the α6100 skillfully handles the mechanics of photography so...

This compact full-frame Carl Zeiss mid-range zoom lens covers a 24mm to 70mm range with a constant maximum aperture of F4, enabling consistent expo...

With its extraordinary AF speed and performance, and persistent subject tracking, the α6100 skillfully handles the mechanics of photography so...

E 16-55mm F2.8 GA compact, large-aperture APS-C standard zoom for users who want a small, lightweight systemthat provides advanced control as well ...

The Sony FE PZ 16-35mm F4 G Lens redefines the applications of wide-angle full frame zoom lenses for photo and video with cutting edge advances in ...

Perfect for portraiture and a range of other subjects, the f/1.8 max aperture and optical image stabilization provide impressive image quality unde...

Advanced APS-C camera with 24.2 MP Exmor® CMOS sensor, the World’s fastest autofocus (AF) speed1at 0.02 sec., advanced Real-time Eye-AF and Real-ti...

Sony’s “all-in-one” FE 24-240mm F3.5-6.3 OSS 10x zoom lens is an ideal travel partner handling everything from landscapes and everyday portraits to...

Fe 12-24 F2.8 GmUltra-wide F2.8 12–24-mm zoomAt the 12-mm end of its range, this 12–24-mm constant F2.8 zoom lens offers an ultra-wide angle of vie...

This top-quality powered zoom lens for 35mm full-frame format cameras has been created to satisfy professional moviemaking requirements, including ...

Designed for APS-C format cameras, this is a good choice for general photography. But when an exquisite little detail catches your eye, you can mov...

The high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In...

The Sony FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elemen...

The full-frame E-mount FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens features a state-of-the-art optical design including four aspherical glass ...

The Sony Alpha a7 IV Mirrorless Camera true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at t...

This incredibly compact and lightweight ultra-wide-angle 11mm APS-C prime offers dynamic perspectives, corner-to-corner sharpness, naturally render...

This compact and lightweight ultra-wide-angle power zoom lens combines outstanding mobility and image quality to realize opportunities that only wi...

This wide-angle, large aperture 15mm APS-C prime offers dynamic perspectives, corner-to-corner sharpness, naturally rendered bokeh in an incredibly...