Sony for the Holidays

Weighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 "normal" prime lens (model SEL50F18F) delivers an outstanding blend of per...

Sony FE 50MM F/1.2 GM The FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring asphe...

Designed for APS-C format cameras, this is a good choice for general photography. But when an exquisite little detail catches your eye, you can mov...

A fast, sharp, 50mm F1.4 prime lensThis high-performance ZEISS® 50mm prime lens features a large F1.4 maximum aperture as well as spectacular contr...

Compact, lightweight fixed F1.8 lensThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35mm equivalent) and is ...

Sharp Imagery and Beautiful Bokeh The advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding imag...

The Sony FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elemen...

Get close with this full-frame 50mm macro lens and wide F2.8 aperture and a 6.25” (0.16m) minimum focusing distance with a 1:1 macro capability. De...

Renowned Carl Zeiss contrast and resolution brings out the best in α7 and α7R full frame E-mount bodies. The T* coating works with an innovative op...