Focus On Giving - Lenses

The iconic go-to lens, totally reimagined. Iconic 50mm prime, reimagined for the Z system. Sharper across the entire frame. Virtually zero distorti...

The Nikon Z 35mm f/1.8 S Lens is designed to be shot wide-open-extreme sharpness from the center of the frame to the edges. Liberating low-light pe...

With a highly versatile zoom range for both stills and video, yet a wonderfully compact, lightweight design, the Nikon Z 24-70mm f/4 S Lens is an i...

A compact, lightweight, and comprehensive zoomFrom 24mm to 105mm and F4 aperture throughout the zoom, the Sony FE 24-105mm f/4 G OSS Lens high-perf...

Laowa 12mm F/2.8 Zero-d CanonFeaturing a widest angle of view (122°) ever built with a f/2.8 lens, this is an ideal lens for a variety types of pho...

Laowa 12mm F/2.8 Zero-d NikonFeaturing a widest angle of view (122°) ever built with a f/2.8 lens, this is an ideal lens for a variety types of pho...

Explore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently sup...

Portrait-perfect sharpness and bokehThere's nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portr...

Weighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 "normal" prime lens (model SEL50F18F) delivers an outstanding blend of per...

The full-frame E-mount FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens features a state-of-the-art optical design including four aspherical glass ...

This top-quality powered zoom lens for 35mm full-frame format cameras has been created to satisfy professional moviemaking requirements, including ...

-Compact G Master™ wide prime lens w/ stunning wide-open resolutionThe FE 24mm F1.4 GM realizes consistently high resolution across the entire fram...