Focus On Giving - Lenses

Canon RF 50mm f/1.4 L VCM Lens The RF50mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video s...

Designed for full-frame L-mount mirrorless cameras, the Lumix S 50mm f/1.8 is a sleek and compact standard-length prime. Its 50mm focal length i...

For anyone with an EOS R series camera, add the RF 50mm F1.8 STM lens to that list. As part of the EOS R System, it’s nice and compact thanks to it...

Hone your creative vision with the sharpest, fastest 50mm prime Nikon has ever created. Extraordinary rendering power across the entire frame. Vast...

The iconic go-to lens, totally reimagined. Iconic 50mm prime, reimagined for the Z system. Sharper across the entire frame. Virtually zero distorti...