Focus On Giving - Lenses

Canon RF 50mm f/1.4 L VCM Lens The RF50mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video s...

Sharp Imagery and Beautiful Bokeh The advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding imag...

Designed with a focus on sophisticated optical performance and tremendous expressive power, SIGMA's Art line delivers high-level artistic quality. ...

Designed with a focus on sophisticated optical performance and tremendous expressive power, SIGMA's Art line delivers high-level artistic quality. ...

Set your sights on a world of the smallest details with this natural focal length macro lens. At 50mm, the NIKKOR Z MC 50mm f/2.8 lets you shoot as...

Designed for full-frame L-mount mirrorless cameras, the Panasonic Lumix S 50mm f/1.8 is a sleek and compact standard-length prime. Its 50mm fo...

Sony FE 50MM F/1.2 GM The FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring asphe...

The Sony FE 50mm F2.5 G lens delivers high resolution and beautiful bokeh in an ultra-compact lightweight package, featuring aspherical lens elemen...

Hone your creative vision with the sharpest, fastest 50mm prime Nikon has ever created. Extraordinary rendering power across the entire frame. Vast...

The iconic go-to lens, totally reimagined. Iconic 50mm prime, reimagined for the Z system. Sharper across the entire frame. Virtually zero distorti...

Weighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 "normal" prime lens (model SEL50F18F) delivers an outstanding blend of per...